You

When writing you need to be careful of the word you. In a non-fiction piece this can be a call to action for the reader. If you are writing a fiction piece too many yous can make it seem like a Choose Your Own Adventure novel. When the narrator, first or third person, uses you it can pull the reader out of the story. You may think it is a clever and funny, but in all actually it is breaking the fourth wall.

Jessica bought a green Christmas sweater. You know the kind. They often show up in family holiday pictures and you later mock them relentlessly on the internet.

While this statement is funny the you draws the reader out of the story. Instead try writing it another way.

Jessica bought a green Christmas sweater. She knew the risk. It looked like one from a family holiday picture that is later mocked relentlessly on the internet.

As I mentioned earlier when writing non-fiction articles or essays using the word you can be a way to engage the reader in a call to action.